- The categories of information Ecalzado collects when you use the Site.
- The uses we make of the information we collect when you use the Site.
- When and why we share information we collect when you use the Site.
- How we place digital advertising.
CATEGORIES OF INFORMATION WE COLLECT
When you use the Site and when you place an order from the Site, we collect or receive Personal Information and Non-Personal Information from you (collectively “Information”). We describe those categories of Information below.
1. Personal Information:
Ecalzado collects Personal Information that you provide to us or one of our carefully selected service providers when you use the Site. “Personal Information” is information that, alone or in combination with other information, could be used to identify you, such as your name, date of birth, email address, IP address, mailing address, billing address, shipping address, telephone number, user ID, or password. You will be required to submit Personal Information to create a Ecalzado Account and when you order Ecalzado products on the Site.
2. Financial Information:
When you order Ecalzado products from the Site, you will need to provide certain Financial Information to our third-party payment processer, Authorize.net, PayPal or Amazon Pay. “Financial Information” includes your credit or debit card numbers, your PayPal or Amazon Pay account information, expiration dates and security codes.
Ecalzado does not directly access, handle, or store your Financial Information. However, Ecalzado will receive certain Personal Information which you provide to our Payment Processor, PayPal or Amazon Pay as necessary to finalize your order such as your name, address, mailing address, billing address, phone number and email address. We will maintain a record of the purchases that you make when ordering from our Site.
3. Non-Personal Information:
Ecalzado may collect and store Non-Personal Information regarding your interactions with and use of the Site. Non-Personal Information is data that is anonymous. It cannot be used to trace an individual’s identity, does not personally identify you and is not readily available for that purpose (“Non-Personal Information”). Non-Personal Information we may collect includes, but is not limited to, your electronic device identifier, hardware information, operating system version, browser type and version, browser language, media access control (MAC), screen resolution, cookie information, system type, access times, referring website URLs, and other electronic information about your interactions with us.
4. Aggregate Data:
Ecalzado may also extract Information that does not identify you specifically, commonly referred to as Aggregate Data, from the Personal Information, cookies or other information collected on this Site. Any Personal Information that we aggregate will be used in a manner so that it no longer contains Personal Information and will be treated as Non-Personal Information. Ecalzado is the sole and exclusive owner of any Non-Personal Information or Aggregate Data created by Ecalzado, its third-party providers or licensors related to your use of the Site.
HOW AND WHEN WE COLLECT PERSONAL INFORMATION
We collect Personal Information when you provide it to Ecalzado, its service providers or its licensors through your use of the Site. We may collect Personal Information from you in the following situations:
1. Voluntary Communications with Us:
We collect Personal Information when you communicate with us. For instance, at the end of the Site, we invite you to provide us with Personal Information so that we may contact you regarding your visit to the Site. We also collect Personal Information you choose to submit to provide you with previews, offers, promotions and other electronic communications regarding our products.
If you sign up to receive those electronic communications, you consent to our sending such electronic communications to you using the email address you provide. If you no longer want to receive electronic communications, you should contact Ecalzado, and request to “unsubscribe.” Within ten (10) days of receipt of your unsubscribe request, Ecalzado will remove you from our distribution list unless you request to be added again in the future.
2. Ecalzado Accounts:
We collect Personal Information when you create a Ecalzado account. To create a Ecalzado account, you are required to submit your name, email address, and you may choose to submit your birthday month.
When you place an order on the Site, the Financial Information you provide will go directly to our third-party payment processor, PayPal or Amazon Pay, and not to Ecalzado. When you place an order on our Site, we will receive all Personal Information required to finalize your order, such as your name, shipping address, telephone number, email address, and billing address. Ecalzado does not receive your Financial Information when you make a purchase but our third-party service providers who provide the payment processing services, PayPal or Amazon Pay as applicable will receive that Financial Information.
4. Gift Cards:
When you purchase a gift card through the Site, you will need to provide your Personal Information, including Financial Information. We will also collect any messages and other information that you may provide when purchasing a gift card, such as the name and address of the gift card recipient. Gift card purchases are subject to the terms of our gift card program.
5. On-Line Sweepstakes, Contests or Other Promotions:
If you participate in our online sweepstakes, contests, or other promotions, you will need to submit certain Personal Information to enter, to receive any prize awarded and as otherwise specified in any official rules or other entry guidelines. We may aggregate the Personal Information we receive when you enter a sweepstakes, contests, or other promotions to your Ecalzado account.
If you participate in our on-line sweepstakes, contests, or other promotions, you may be asked whether you wish to receive information about Ecalzado promotions and products and you may opt-in to receive this information by checking the appropriate opt-in box. If you choose to opt-in to receive communications, we will collect Personal Information and will use that Personal Information to send you information via email or regular mail about Ecalzado promotions and products.
6. Live Chat:
7. Store Locator:
8. Social Media:
We collect and store Personal Information when you post on our social media accounts.
HOW AND WHEN WE AUTOMATICALLY COLLECT NON-PERSONAL INFORMATION
We automatically collect certain Non-Personal Information through your use of the Site.
1. Electronic Device Data:
We collect account activity and data collected by the servers we or our service providers use to operate the Site.
2. Data Collection Tools:
We collect Non-Personal Information using a variety of tools including, but not limited to, cookies, pixel tags/web beacons, web forms and fields, clear GIFs and other technologies/methods. If you turn off certain tools, you may not have access to features that make your experience on our Site more efficient and some of our features may not function properly.
C. “DO NOT TRACK” Signals: Some browsers have a “do not track” feature that allows you to tell a website that you do not want to have your online activities tracked. Our Site does not support “do not track” requests.
ECALZADO USES THE INFORMATION WE COLLECT FOR THE FOLLOWING PURPOSES
1. Communications with You:
If you send Ecalzado a question via email, register an account, chat, or otherwise communicate with Ecalzado, we will use that Information to communicate with you.
2. Improve Our Products:
We use Information we collect from the Site to improve our products and to predict trends with regard to our products.
3. Improve the Site and Your User Experience:
We may use the Information to operate the Site to improve your experience when you use the Site or place an order from the Site. We may use your Information to develop and improve the content, materials, products, and services that we make available through the Site and the Site’s functionality, to inform you of marketing and communication plans and strategies, to evaluate user needs and customize Site content, and your browsing experience; and for other legitimate and lawful business purposes.
We may use Google Analytics or other third-party analytic tools to process information about your use of the Site, including when you visit the Site, URLs of the websites that you visit prior to visiting the Site and when you visit those websites, and IP addresses assigned to the devices from where you access the Internet.
Our analytics providers may set and read Cookies to collect this data and your web browser will automatically send data collected by those Cookies to our analytics providers. This Information is used for our own internal purposes to improve the content of this Site, to enhance users’ experience when visiting our Site, and to customize the content and/or layout of our pages. All Information of user behavior described in this section will be recorded on a group basis, and is not personally identifiable. We may combine Information collected by third-party analytics with other information, including Personal Information. We will treat such combined information as Personal Information.
4. Information Regarding Your Orders:
We will use the Information to allow you to place orders, to communicate with you about your purchase, account information, shipping information or for customer service reasons.
5. Marketing and Promotions:
We will use the Information to display ads to you, to develop marketing materials, to communicate with you about our products and to administer contests, promotions, events and surveys.
6. To Protect our Legal Rights and the Rights of Third-Parties:
We may use Information to protect our legal rights or interests, or those of third-parties, including to bring a legal action against you or anyone who may be causing harm to us, the Site, or other users of the Site.
To accommodate your requests for ADA related accommodations when you use the Site.
WHEN WE SHARE PERSONAL INFORMATION WITH THIRD-PARTIES
We strictly limit with whom we share your Personal Information. We will not sell your Personal Information. We may share your Information, including your Personal Information, with the following parties:
1. Employees and Affiliates:
We may share Personal Information with our employees, independent contractors and affiliated companies for purposes of responding to your requests, to assist with your orders and to assist with the operation of our Site and our business.
2. Third-Party Service Providers:
We share your Information, including your Personal Information, with carefully chosen third-party service providers which perform services for us including but not limited to providing services for order fulfillment, payment processing companies, advertising agencies, professional advisors, packaging and mailing companies, our website hosting service provider and those other service providers needed to operate our Site and fulfill orders and meet your customer service needs.
3. Security and Protection of Rights:
We may use your Information and share it with third-parties to the extent required by applicable law, including in the event of a subpoena, court order, or law enforcement request. We will use the Information and share it with third-parties if we believe doing so is necessary to operate the Site or to protect our rights or the rights of others, including disclosing information necessary to identify, contact, or bring legal action in the event of a violation of our contracts, terms, or policies.
4. Business Transactions:
USING AND SHARING NON-PERSONAL INFORMATION
Ecalzado is the sole and exclusive owner of Non-Personal Information received by Ecalzado or its third-party service providers through Cookies, web beacons, or other similar methods. We may use, or disclose to third-parties Non-Personal Information for any business purpose as determined in our sole discretion, in compliance with applicable laws.
We may combine Information you give us with other Information from Ecalzado sources, transactions and communications. This may include, but is not limited to, information from Ecalzado stores, direct mail, catalogs, emails, special events, products and applications, or other Ecalzado interactions. We may aggregate Personal Information and other Information. We will not re-identify that Personal Information and other Information once aggregated.
Ecalzado uses commercially reasonable efforts to protect your Personal Information. Ecalzado and its third-party service providers have implemented security measures to help protect against the risk of loss, misuse or alteration of any Information under Ecalzado’s control. Ecalzado uses industry standard encryption protocols to safeguard the security of your transactions.
Ecalzado participates in interest-based advertising, tailored to how you browse or shop, or you may see advertising for Ecalzado on other websites based on your browser behavior across websites. Some websites where Ecalzado may advertise belong to ad networks that use your web browsing history to choose which ads to display on their network websites. Those ads include advertising for Ecalzado, but no Personal Information about you is shared with those third-party ad networks.
Other sites where you see our ads, such as Facebook, may use interest preferences that you have chosen on those sites, as well as registration and other information about you, to choose which ads to display to you. Information collected by our advertising service providers through Cookies and other technologies may include browsing behavior, referring sites and your response to advertisements. These Cookies do not collect Personal Information. The information we collect in this manner is only used to improve our advertising.
If you receive a behaviorally targeted advertisement, you may click on the displayed icon to receive more information and you may choose to opt-out. Your opt-out choices may be affected by your use of a specific device, your browser settings or your log-on credentials. Please refer to the website that you are visiting, your browser and/or your device settings for additional information. If you opt out, you may still receive online advertising from Ecalzado, which is based on your preferences or online behavior. Ecalzado uses multiple online advertising programs, so opting out of one program does not opt you out from all online advertising.
For your convenience, the Site may link to, or be linked to, websites not maintained or controlled by Ecalzado. This does not imply any affiliation with, or an endorsement, authorization, sponsorship or promotion of a non-Ecalzado website or its owner. Ecalzado is not responsible for the privacy policies or practices of any third-parties or any third-party websites. If you choose to access third-party websites, you do so at your own risk, and you should read the terms and conditions and privacy policies for each website that you visit.
SOCIAL MEDIA WEBSITES
Ecalzado participates in social media platforms such as Facebook®, Twitter®, Instagram® and YouTube® that enable online sharing and collaboration among customers. This Site may allow you to connect to and share information with these various social media platforms. These features may require us to implement Cookies, plug-ins, and application protocol interfaces (APIs) provided by those social media platforms to facilitate those communications and features.
By choosing to use any third-party social media platform or choosing to share content or communications with any social media platform, you allow us to share information with the designated social media platform. We cannot control any policies or terms of any third-party platforms. As a result, we cannot be responsible for any use of your Information or content by a third-party platform, which you use at your own risk.
ACCESS BY CHILDREN
The Site is not directed at children under thirteen (13) years of age. Ecalzado does not intend to collect Personal Information from anyone under thirteen (13) years old and will not knowingly do so.
CONSENT TO PROCESSING IN THE UNITED STATES
By providing Personal Information to us, you understand and consent to the collection and processing of your Personal Information in the United States, regardless that certain governmental authorities may not consider the level of protection of Personal Information in the United States to be equivalent to that required by the European Union or other jurisdictions.
HOW TO CONTACT ECALZADO
Last Updated: May 25, 2018.